Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are...(展开全部)

Make your move into, or improve your position in, the powerful world of professional speaking. If you think you have what it takes to speak professionally, or you've already been doing so with insufficient reward, now is the time to make your move. Bestselling business author and Professional Speaking Hall of Fame member Alan Weiss offers the inside advice you need to turn your...(展开全部)

Explore the fascinating world of anime through 30 classic films in this new book from the authors of Ghibliotheque The Ghibliotheque Guide to Anime gives an accessible beginner's tour to the wildly popular world of Japanese animated cinema, charting a path that takes in everything from titans of the industry like Akira, Ghost in the Shell and Your Name, to deeper cuts, hidden g...(展开全部)

德斯蒙德·莫里斯（Desmond Morris），世界知名动物学家、动物行为学家，也是广受欢迎的人类学家，历任伦敦动物园哺乳动物馆馆长、现代美术研究所所长、牛津大学特聘研究员。他与牛津大学获得动物学博士学位，终生与动物为伍，曾著有畅销世界的科普著作《裸猿》《人类动物园》《亲密行为》 。 黄建仁，台湾中正大学哲学研究所硕士。《国家地理杂志》中文版编辑、书店店长、采编。长期兼职翻译、摄影与MIS。目前专职“猫奴”加“狗奴”。

This is a book-length executive summary of Porter's core concepts. Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting...(展开全部)

日本动画80年—— 宫崎骏、大友克洋、川尻善昭、押井守、今 敏、汤浅政明、庵野秀明、新海诚、细田守……30位导演、30部经典动画，一窥日本动画产业的轨迹 从类型、主题、视觉表现到各世代天才名导 破解日本动画席卷全球的织梦技术 带领读者进入日本动画的神奇世界 知名Podcast节目“吉卜力图书馆”（Ghibliotheque）主持人杰克汉和麦可，继广受好评的《吉卜力电影完全指南》之后再次出击。这次的野心更大，他们揭开80年来日本动画风靡世界的神秘面纱，带领读者探访日本动画产业的轨迹，分析这些动画的看点，并分享幕后制作的精彩故事。 本书从1958年的《白蛇传》开始，以2021年的《龙与雀斑公主》结束，作者以一位导演一部片为原则，选出30部最具代表性的动画。在漫长60多年的时光里，媒介技术、表现形式、动画制作的体制与劳动等问题不断演变。在其中，雄心壮志往往...(展开全部)

在线阅读本书 If you design and develop products for people, this book is for you. The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great...(展开全部)

杰克·韦尔奇（Jack Welch） 1960年加入通用电气公司（GE），1981至2001年担任该公司的董事长兼首席执行官，是GE历史上最年轻的董事长。在任期间，GE公司的市值从130亿美元增长到超过4000亿美元，高居世界第一。2000年韦尔奇被《财富》杂志评为“世纪经理人”，他还被誉为“全球第一CEO”、“最受尊敬的CEO”、“美国当代最成功、最伟大的企业家”。他撰写的《杰克·韦尔奇自传》与《赢》畅销全球。2010年，他创办杰克·韦尔奇管理学院，这一在线MBA项目获得了广泛赞誉。 苏西·韦尔奇（Suzy Welch） 曾就读于哈佛商学院，毕业后供职于贝恩管理咨询公司，后来担任《哈佛商业评论》编辑，发表过许多关于领导力、创新、变革与组织行为等方面的文章，与杰克·韦尔奇合著了《赢的答案》。现任杰克·韦尔奇管理学院顾问。

At one time dismissed by many as inaccessible, elitist or even facile, contemporary art has since entered the realm of popular culture and is enjoyed by millions of gallery visitors every year. Public interest has grown dramatically since the 1990s, in part due to influential art collectors such as Charles Saatchi, whose promotion of contemporary art brought about the rise of T...(展开全部)

How do you thrive in an unknown future? When you can’t see past the world we have now, look to visionaries like Balaji Srinivasan. His ideas show us how to build a healthier, brighter, and more technologically-advanced humanity. In The Anthology of Balaji: A Guide to Technology, Truth, and Building the Future, Eric Jorgenson curates a collection of Balaji’s wisdom from his enti...(展开全部)